What could be better than having access to 27 Top Entrepreneurs (including me) sharing their success secrets with you so you can take your business to the next level?

That’s exactly what registrants for the Accelerated Freedom Formula have experienced for the past two weeks.

Did you miss out?

Get your complimentary ALL ACCESS VIP Pass now

For the next 7 days, all 27 interviews of the Accelerated Freedom Virtual Conference will be open and available for free.  My friend and colleague Mary Ann Robbat is making it possible for you to have complimentary access through February 8th, so get registered now!

Choose the sessions that will help you take your business to the next level! Below is just a sampling of some of the insights these incredible entrepreneurs share:

• How to attract your perfect client
• How to Build a Lead Generation Machine
• Launch and monetize your YouTube following
• Your Self Worth is your Net Worth
• The Millionaire Mindset
• Become more visible, valuable and connected
• Remove money blocks
• Feng Shui your home and office to receive abundance
• Create Financial Freedom
• Package, price and sell to make 6 figures or more a year
• Brand your business for increased profit
• Move beyond your fears to take courageous action

When you see the list of speakers, you may recognize their names from The Wall Street Journal, Entrepreneur, Oprah.com, ESPN radio, NBC, Fox and CBS to name a few.

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Here are just a few comments I have received:

“I listened to the video last night and I heard exactly what I needed to hear in that moment. I can’t wait to listen to another one.”

“Thank you so much! This will be a huge year of change for me, I’ve set my intention just as you suggested! Thanks for gifting myself and others with this opportunity.”

“Help, this is so good and I don’t have enough time to listen to everyone.  Can I keep them longer!”

You won’t be asked to buy anything, quite the opposite.

These experts share incredible insights, and are also giving away some incredible gifts, including: workshops, strategy calls, e-books , videos and audios designed to take your business to the next level.

If you are ready to finally begin a successful business of your own, double or triple your income like some of our entrepreneurs and have the money you desire to live a life of freedom and choices, then I strongly recommend you register for your VIP All Access Pass now.

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About the Author:  

Rachel Haviland, Ph.D. is a marketing consultant and founder of Digital Media Tecs, Inc. Dr. Haviland blends 19 years in scientific research with cutting-edge marketing techniques to bring a unique perspective to medical marketing. An experienced writer, trainer and speaker with an entrepreneurial mindset, she combines innovative marketing solutions with extensive healthcare knowledge to create campaigns that produce results. Dr. Haviland is passionate about helping medical professionals educate, inform and share their expertise to improve the health and quality of their patient’s lives.

To learn more visit DigitalMediaTecs.com

Connect With Rachel:  Twitter | LinkedIn | Facebook | Google+ | Contact Me

The post Accelerated Freedom Formula – All Access VIP Pass appeared first on Rachel Haviland, PhD.

I was just watching a Hellman’s commercial.  Yes, mayo…one of my favorite condiments actually.

Their marketing made a big deal about their mayo being made with cage-free eggs.

Which is great, right?

How else would we want our thick, creamy mayo made, but with eggs from happy and healthy chickens?!

But it got me thinking. 

Our society often takes a natural process, automates it to make it faster and cheaper, then everyone find out, complains and wishes things were back the way they were before…even if they have to pay a little more for it.

The same goes for:

• Fresh Fruit and Vegetables:  Many people now prefer local grown over mass produced items transported long distances. Not only does local grown produce often have more nutritional value, it’s fresher and supports the local economy.
• Products from Sustainable Resources:  Once we loved cheap, mass produced wood furniture, until we discovered that stripping land of the natural vegetation caused mud slides and destroyed villages. Now we prefer furniture, and other items, made from sustainable sources.
• Fresh Fish:  What about wild caught salmon vs. farm raised?
• Or outsourcing jobs to India and China vs. Made in the USA?

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A similar thing has happened in social media. 

At the beginning, brands saw social media as another platform they could maximize for marketing and advertising, and as a way to sell more stuff.

Then they realized how much time, knowledge and energy it took to actually do it right.

So hundreds of software applications were created around social media to facilitate automation, with the idea being you could market 24/7 without even being there.

But then things went to the other extreme.  The audience felt it was fake.  It lacked that personal touch.

Where were the people behind the brand?

It’s easy to create poor automated content without thought, when you won’t be there online to see the fall out live in person.

Even Facebook figured it out.

If your Facebook Page posts weren’t interesting or receiving interaction, then Facebook just stopped bothering showing your posts to your fans.   They even started to penalize posts from some of the popular automation software.

Their message was clear:  show up, participate in the community, share and engage with your community in a way that they find valuable…or else pay to play.

Don’t get me wrong, I’m not anti-automation at all.  It definitely has a useful place, and can help drive sales, as well as reduce marketing costs.

Smart people use automation to free up time for real engagement.

So as Pages have been on the decline, Facebook and LinkedIn Groups have been on the rise.  Why?

People long to be part of a like-minded community, to interact with the thought leader who started the group, as well as the members.  They want to engage and support each other in ways that are lacking through many social media channels.

So consider finding a community you can join and contribute too, or create your own group based around your industry or passion.

(FYI – if you’re not passionate about your industry, don’t bother creating a group around your area of expertise…).

Let’s take back control and make social media a “cage-free” zone:

• Minimize your social media automation
• Get out there consistently and interact with people
• Stop selling – start educating and entertaining your audience
• Provide real value that your community will benefit from and thank you for
• Engage and start real conversations online

If you’re new to social media, well, you know you need to get started…but you haven’t got around to it yet, then heed this advice and start out on the right foot.  Don’t launch into a social media posting frenzy without a plan, thinking you can automate all the posts and never actually go online regularly.

Just don’t have time for all this marketing stuff? 

I believe in the personal touch but that doesn’t have to mean it’s you doing all the work.  Designate a trained team member (not an intern – find out why) to focus on your marketing and be the person behind your brand or outsource it to a qualified person or team and work with them on a marketing plan than works for your needs.

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About the Author:  

Rachel Haviland, Ph.D. is a marketing consultant and founder of Digital Media Tecs, Inc. Dr. Haviland blends 19 years in scientific research with cutting-edge marketing techniques to bring a unique perspective to medical marketing. An experienced writer, trainer and speaker with an entrepreneurial mindset, she combines innovative marketing solutions with extensive healthcare knowledge to create campaigns that produce results. Dr. Haviland is passionate about helping medical professionals educate, inform and share their expertise to improve the health and quality of their patient’s lives.

To learn more visit DigitalMediaTecs.com

Connect With Rachel:  Twitter | LinkedIn | Facebook | Google+ | Contact Me

The post Social Media Strategy: Just Add Mayo! appeared first on Rachel Haviland, PhD.

Remember the experimental “Precrime” crime-prediction department headed up by Tom Cruise as Chief John Anderton in the 2002 Move Minority Report?

Well, Hitachi announced this week that it has developed a powerful and robust new technology called ‘Hitachi Visualization Predictive Crime Analytics’ that has the ability to pinpoint when and where a crime will occur

By gathering data from a fire hose of multiple real-time sources, including:

• Historical crime statistics
• Proximity to schools and subways
• Gunshot sensors
• License plate readers
• Public transit maps
• Weather reports
• and of course Social Media Conversations

the system then uses machine learning to find patterns that humans can’t see with the goal of making our cities safer places to live.

“A human just can’t handle when you get to the tens or hundreds of variables that could impact crime,” Darrin Lipscomb, an executive in Hitachi’s Public Safety and Visualization division, told Fast Company.

It’s mind blowing how the Hitachi Visualization Predictive Crime Analytics system can specify potential crime scenes down to a relatively small 200-square-meter spot, and it assigns relative threat levels to every situation!

Traditionally, police investigators build crime-prediction models based on their experience with certain variables, such as the location of schools or slang words for drugs that pop up on Twitter. They assign a weight to each variable based on how important it seems to be. This is now streamlined with Hitachi’s system which doesn’t require a human to figure out what variables matter and how much.

“You just feed those data sets,” says Mark Jules, Hitachi’s Public Safety and Visualization division

“And it decides, over a couple of weeks, if there a correlation.”

The main benefit of the system is to create rich actionable insights and threat level predictions that can accurately forecast both when and where crimes are most likely to happen and whether or not additional resources are likely to be needed in the area.

Social Media In Prediction

Social media is often used in solving crimes: from soliciting crime tips, to identifying people and their locations, gathering evidence, and notifying the public, law enforcement has been using social media for some time.

This also isn’t the first time social media has been used in prediction. Twitter has previously been used to predict flu epidemics and even predict the stock market!

Traditionally, police investigators build crime-prediction models based on their experience with certain variables, such as the location of schools or slang words for drugs that pop up on Twitter. They assign a weight to each variable based on how important it seems to be. This is now streamlined with Hitachi’s system which doesn’t require a human to figure out what variables matter and how much.

“You just feed those data sets,” says Mark Jules, Hitachi’s Public Safety and Visualization division “And it decides, over a couple of weeks, if there a correlation.”

The main benefit of the system is to create rich actionable insights and threat level predictions that can accurately forecast both when and where crimes are most likely to happen and whether or not additional resources are likely to be needed in the area.

Social Media In Prediction

Social media is often used in solving crimes: from soliciting crime tips, to identifying people and their locations, gathering evidence, and notifying the public, law enforcement has been using social media for some time.

This also isn’t the first time social media has been used in prediction.  Twitter has previously been used to predict flu epidemics and even predict the stock market!

As far as predicting crime goes, social media plays a big role and it can even improve accuracy by 15%.

Hitachi uses natural language processing: the ability of a computer to take in and understand colloquial text or speech.

The system can sort through every single tweet tagged to a specific geography to find the most significant words that indicate what’s happening.

Gangs, for instance, often use different keywords to meet up or coordinate activity.  While we may not know what that keyword is, the software can identify anything that’s abnormal, such as someone using an off-topic word, or using it in a very tight density or proximity, and then assign it a bigger weight in the results.

One thing social media indicates is tension between neighborhoods that could turn violent. “We were talking to [Washington] D.C., and they said, our biggest cause and effect is what neighborhood you’re closest to,” says Lipscomb. “There are these neighborhood rivalries going on in D.C.”

“Normally”, said Jules, “police wouldn’t realize the correlation between neighborhood tension flare-ups and crime until months later.”

Does It Really Work?

The company plans to put the system into a trial run at police departments in a handful of unspecified cities starting in October, but it raises two major concerns:

1) How accurate will the system be?

and

2) What if the system unfairly profiles and targets innocent people as criminals?

To address accuracy, Hitachi has promised to make all of its trial results public, and allow people to decide its effectiveness for themselves.

As for the second issue, Hitachi execs say the system may actually reduce the amount of biased police profiling, since it will equip officers with enough thorough information that they won’t need to act on mere suspicions.

What are your thoughts on a system like this?  Is it useful? Or is our privacy being invaded more and more?  Comment below!

The post Can We Use Social Media to Help Predict Crimes Before They Happen? appeared first on Rachel Haviland, PhD.