{"id":18,"date":"2010-06-14T16:10:35","date_gmt":"2010-06-14T16:10:35","guid":{"rendered":"http:\/\/digitalmediatecs.net\/rch\/?p=18"},"modified":"2015-02-19T22:31:47","modified_gmt":"2015-02-19T22:31:47","slug":"nike-world-cup-football-viral-video","status":"publish","type":"post","link":"http:\/\/rachelhaviland.com\/nike-world-cup-football-viral-video\/","title":{"rendered":"NIKE World Cup Football Viral Video"},"content":{"rendered":"<p>NIKE understands the power of Social Media in branding and they got it right for the World Cup 2010. They created a 3 minute commercial featuring many of the most talented football players in the tournament.<\/p>\n<p>This video has gone viral with <strong>over 14 million views<\/strong> on YouTube since it was posted on May 20 2010.<\/p>\n<p><object width=\"560\" height=\"340\"><param name=\"movie\" value=\"http:\/\/www.youtube.com\/v\/idLG6jh23yE&amp;hl=en_US&amp;fs=1\" \/><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><embed src=\"http:\/\/www.youtube.com\/v\/idLG6jh23yE&amp;hl=en_US&amp;fs=1\" type=\"application\/x-shockwave-flash\" allowscriptaccess=\"always\" allowfullscreen=\"allowfullscreen\" width=\"560\" height=\"340\" \/><\/object><\/p>\n","protected":false},"excerpt":{"rendered":"<p>NIKE understands the power of Social Media in branding and they got it right for the World Cup 2010. They created a 3 minute commercial featuring many of the most&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>NIKE World Cup Football Viral Video - Rachel Haviland, PhD<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/rachelhaviland.com\/nike-world-cup-football-viral-video\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NIKE World Cup Football Viral Video - Rachel Haviland, PhD\" \/>\n<meta property=\"og:description\" content=\"NIKE understands the power of Social Media in branding and they got it right for the World Cup 2010. They created a 3 minute commercial featuring many of the most...\" \/>\n<meta property=\"og:url\" content=\"http:\/\/rachelhaviland.com\/nike-world-cup-football-viral-video\/\" \/>\n<meta property=\"og:site_name\" content=\"Rachel Haviland, PhD\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/thesocialnetworker\" \/>\n<meta property=\"article:published_time\" content=\"2010-06-14T16:10:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2015-02-19T22:31:47+00:00\" \/>\n<meta name=\"author\" content=\"Rachel Haviland, Ph.D.\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rachel Haviland, Ph.D.\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http:\/\/rachelhaviland.com\/nike-world-cup-football-viral-video\/\",\"url\":\"http:\/\/rachelhaviland.com\/nike-world-cup-football-viral-video\/\",\"name\":\"NIKE World Cup Football Viral Video - Rachel Haviland, PhD\",\"isPartOf\":{\"@id\":\"http:\/\/rachelhaviland.com\/#website\"},\"datePublished\":\"2010-06-14T16:10:35+00:00\",\"dateModified\":\"2015-02-19T22:31:47+00:00\",\"author\":{\"@id\":\"http:\/\/rachelhaviland.com\/#\/schema\/person\/9e61bfa686acc5333e34d684a9c25e41\"},\"breadcrumb\":{\"@id\":\"http:\/\/rachelhaviland.com\/nike-world-cup-football-viral-video\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\/\/rachelhaviland.com\/nike-world-cup-football-viral-video\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"http:\/\/rachelhaviland.com\/nike-world-cup-football-viral-video\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/rachelhaviland.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"NIKE World Cup Football Viral Video\"}]},{\"@type\":\"WebSite\",\"@id\":\"http:\/\/rachelhaviland.com\/#website\",\"url\":\"http:\/\/rachelhaviland.com\/\",\"name\":\"Rachel Haviland, PhD\",\"description\":\"Digital Marketing Consultant for Overstretched CEOs Looking to Grow Their Profits!\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\/\/rachelhaviland.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"http:\/\/rachelhaviland.com\/#\/schema\/person\/9e61bfa686acc5333e34d684a9c25e41\",\"name\":\"Rachel Haviland, Ph.D.\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"http:\/\/rachelhaviland.com\/#\/schema\/person\/image\/\",\"url\":\"http:\/\/2.gravatar.com\/avatar\/84b8ffdd15a52fd35fa767896eff4f7f?s=96&d=mm&r=g\",\"contentUrl\":\"http:\/\/2.gravatar.com\/avatar\/84b8ffdd15a52fd35fa767896eff4f7f?s=96&d=mm&r=g\",\"caption\":\"Rachel Haviland, Ph.D.\"},\"description\":\"Rachel Haviland, Ph.D. is a Business &amp; Marketing Consultant, Author &amp; Speaker, as well as CEO of a full service marketing agency based in Tampa, Florida. She is also co-host of the health podcast \u201cReclaim Your Health\u201d.\",\"sameAs\":[\"http:\/\/DigitalMediaTecs.com\",\"https:\/\/www.facebook.com\/thesocialnetworker\",\"https:\/\/x.com\/rachelhaviland\"],\"url\":\"http:\/\/rachelhaviland.com\/author\/rchaviland\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"NIKE World Cup Football Viral Video - Rachel Haviland, PhD","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"http:\/\/rachelhaviland.com\/nike-world-cup-football-viral-video\/","og_locale":"en_US","og_type":"article","og_title":"NIKE World Cup Football Viral Video - Rachel Haviland, PhD","og_description":"NIKE understands the power of Social Media in branding and they got it right for the World Cup 2010. They created a 3 minute commercial featuring many of the most...","og_url":"http:\/\/rachelhaviland.com\/nike-world-cup-football-viral-video\/","og_site_name":"Rachel Haviland, PhD","article_author":"https:\/\/www.facebook.com\/thesocialnetworker","article_published_time":"2010-06-14T16:10:35+00:00","article_modified_time":"2015-02-19T22:31:47+00:00","author":"Rachel Haviland, Ph.D.","twitter_misc":{"Written by":"Rachel Haviland, Ph.D."},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"http:\/\/rachelhaviland.com\/nike-world-cup-football-viral-video\/","url":"http:\/\/rachelhaviland.com\/nike-world-cup-football-viral-video\/","name":"NIKE World Cup Football Viral Video - Rachel Haviland, PhD","isPartOf":{"@id":"http:\/\/rachelhaviland.com\/#website"},"datePublished":"2010-06-14T16:10:35+00:00","dateModified":"2015-02-19T22:31:47+00:00","author":{"@id":"http:\/\/rachelhaviland.com\/#\/schema\/person\/9e61bfa686acc5333e34d684a9c25e41"},"breadcrumb":{"@id":"http:\/\/rachelhaviland.com\/nike-world-cup-football-viral-video\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["http:\/\/rachelhaviland.com\/nike-world-cup-football-viral-video\/"]}]},{"@type":"BreadcrumbList","@id":"http:\/\/rachelhaviland.com\/nike-world-cup-football-viral-video\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/rachelhaviland.com\/"},{"@type":"ListItem","position":2,"name":"NIKE World Cup Football Viral Video"}]},{"@type":"WebSite","@id":"http:\/\/rachelhaviland.com\/#website","url":"http:\/\/rachelhaviland.com\/","name":"Rachel Haviland, PhD","description":"Digital Marketing Consultant for Overstretched CEOs Looking to Grow Their Profits!","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"http:\/\/rachelhaviland.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"http:\/\/rachelhaviland.com\/#\/schema\/person\/9e61bfa686acc5333e34d684a9c25e41","name":"Rachel Haviland, Ph.D.","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"http:\/\/rachelhaviland.com\/#\/schema\/person\/image\/","url":"http:\/\/2.gravatar.com\/avatar\/84b8ffdd15a52fd35fa767896eff4f7f?s=96&d=mm&r=g","contentUrl":"http:\/\/2.gravatar.com\/avatar\/84b8ffdd15a52fd35fa767896eff4f7f?s=96&d=mm&r=g","caption":"Rachel Haviland, Ph.D."},"description":"Rachel Haviland, Ph.D. is a Business &amp; Marketing Consultant, Author &amp; Speaker, as well as CEO of a full service marketing agency based in Tampa, Florida. She is also co-host of the health podcast \u201cReclaim Your Health\u201d.","sameAs":["http:\/\/DigitalMediaTecs.com","https:\/\/www.facebook.com\/thesocialnetworker","https:\/\/x.com\/rachelhaviland"],"url":"http:\/\/rachelhaviland.com\/author\/rchaviland\/"}]}},"_links":{"self":[{"href":"http:\/\/rachelhaviland.com\/wp-json\/wp\/v2\/posts\/18"}],"collection":[{"href":"http:\/\/rachelhaviland.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/rachelhaviland.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/rachelhaviland.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/rachelhaviland.com\/wp-json\/wp\/v2\/comments?post=18"}],"version-history":[{"count":2,"href":"http:\/\/rachelhaviland.com\/wp-json\/wp\/v2\/posts\/18\/revisions"}],"predecessor-version":[{"id":22,"href":"http:\/\/rachelhaviland.com\/wp-json\/wp\/v2\/posts\/18\/revisions\/22"}],"wp:attachment":[{"href":"http:\/\/rachelhaviland.com\/wp-json\/wp\/v2\/media?parent=18"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/rachelhaviland.com\/wp-json\/wp\/v2\/categories?post=18"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/rachelhaviland.com\/wp-json\/wp\/v2\/tags?post=18"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}