{"id":43,"date":"2011-02-09T22:46:35","date_gmt":"2011-02-09T22:46:35","guid":{"rendered":"http:\/\/digitalmediatecs.net\/rch\/?p=43"},"modified":"2015-02-19T22:47:20","modified_gmt":"2015-02-19T22:47:20","slug":"track-your-marketing-with-facebook-post-insights","status":"publish","type":"post","link":"http:\/\/rachelhaviland.com\/track-your-marketing-with-facebook-post-insights\/","title":{"rendered":"Track Your Marketing with Facebook Post Insights"},"content":{"rendered":"

\"Facebook_Like_Button\"<\/a>Fanpage administrators can now see data on the performance of each of their posts. \u00a0Facebook pages are giving “impressions” and “feedback percentages” on each of your fanpage status updates! \u00a0That let’s us measure the results of our marketing efforts as we go so we know where to improve.<\/p>\n

Impressions<\/strong><\/p>\n

Each post now displays (to admins only) how many impressions the post has received (how many times it has been displayed to all users). \u00a0This is not\u00a0the number of users who have seen the post but\u00a0is the raw number of impressions that have been shown to users. These impressions can come from a user’s news feed, a visit to the Page, or through an Open Graph social plugin. \u00a0\u00a0<\/p>\n

If the story or post is shown to the user below the fold, it does count as an impression. Facebook measures the number of times the post is rendered in a users browser. \u00a0<\/p>\n

The impression count may show as higher than the number of followers your Page has. \u00a0This is because many users refresh their homepage and visit their homepage multiple times during a session, and each time the post is rendered, it counts as an impression. \u00a0Currently you can’t see unique user impression counts.<\/p>\n

Feedback %<\/strong><\/p>\n

Each post now also displays (to admins only)\u00a0its feedback percentage, which is based on how many comments and Likes have been left on the post.\u00a0<\/p>\n

It only measures comments and likes, and no other actions (such as video plays and link clicks). \u00a0For those mathematicians out there, the percentage is computed as<\/p>\n

(Comments + Likes) \/ Impressions.<\/p>\n

To measure how many people click on a video or other link, use a free service such as bit.ly to track your links.<\/p>\n

Unfortunately you can’t currently download the information into an Excel spreadsheet. \u00a0Nevertheless, the data is useful to track your response rate and see what your followers prefer to receive and allow you to engage them on a deeper level!<\/p>\n

\u00a0<\/strong><\/p>\n

Post Insights is only available for Facebook fanpages.\u00a0 <\/strong><\/p>\n

Don’t have a fanpage for your business yet?<\/strong>\u00a0 Facebook is cracking down on marketing your business from a personal Facebook profile.\u00a0 Get yourself branded with a fanpage now – don’t risk getting your Facebook profile shut down.\u00a0 Call me at 813-767-9290 or email me at Rachel@RachelHaviland.com<\/a> for free advice on how to get started.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Fanpage administrators can now see data on the performance of each of their posts. \u00a0Facebook pages are giving “impressions” and “feedback percentages” on each of your fanpage status updates! \u00a0That…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"acf":[],"yoast_head":"\nTrack Your Marketing with Facebook Post Insights - Rachel Haviland, PhD<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/rachelhaviland.com\/track-your-marketing-with-facebook-post-insights\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Track Your Marketing with Facebook Post Insights - Rachel Haviland, PhD\" \/>\n<meta property=\"og:description\" content=\"Fanpage administrators can now see data on the performance of each of their posts. \u00a0Facebook pages are giving “impressions” and “feedback percentages” on each of your fanpage status updates! \u00a0That...\" \/>\n<meta property=\"og:url\" content=\"http:\/\/rachelhaviland.com\/track-your-marketing-with-facebook-post-insights\/\" \/>\n<meta property=\"og:site_name\" content=\"Rachel Haviland, PhD\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/thesocialnetworker\" \/>\n<meta property=\"article:published_time\" content=\"2011-02-09T22:46:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2015-02-19T22:47:20+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/rachelhaviland.com\/wp-content\/uploads\/2010\/12\/FBLike.jpg\" \/>\n<meta name=\"author\" content=\"Rachel Haviland, Ph.D.\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rachel Haviland, Ph.D.\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http:\/\/rachelhaviland.com\/track-your-marketing-with-facebook-post-insights\/\",\"url\":\"http:\/\/rachelhaviland.com\/track-your-marketing-with-facebook-post-insights\/\",\"name\":\"Track Your Marketing with Facebook Post Insights - Rachel Haviland, PhD\",\"isPartOf\":{\"@id\":\"http:\/\/rachelhaviland.com\/#website\"},\"datePublished\":\"2011-02-09T22:46:35+00:00\",\"dateModified\":\"2015-02-19T22:47:20+00:00\",\"author\":{\"@id\":\"http:\/\/rachelhaviland.com\/#\/schema\/person\/9e61bfa686acc5333e34d684a9c25e41\"},\"breadcrumb\":{\"@id\":\"http:\/\/rachelhaviland.com\/track-your-marketing-with-facebook-post-insights\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\/\/rachelhaviland.com\/track-your-marketing-with-facebook-post-insights\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"http:\/\/rachelhaviland.com\/track-your-marketing-with-facebook-post-insights\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/rachelhaviland.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Track Your Marketing with Facebook Post Insights\"}]},{\"@type\":\"WebSite\",\"@id\":\"http:\/\/rachelhaviland.com\/#website\",\"url\":\"http:\/\/rachelhaviland.com\/\",\"name\":\"Rachel Haviland, PhD\",\"description\":\"Digital Marketing Consultant for Overstretched CEOs Looking to Grow Their Profits!\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\/\/rachelhaviland.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"http:\/\/rachelhaviland.com\/#\/schema\/person\/9e61bfa686acc5333e34d684a9c25e41\",\"name\":\"Rachel Haviland, Ph.D.\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"http:\/\/rachelhaviland.com\/#\/schema\/person\/image\/\",\"url\":\"http:\/\/2.gravatar.com\/avatar\/84b8ffdd15a52fd35fa767896eff4f7f?s=96&d=mm&r=g\",\"contentUrl\":\"http:\/\/2.gravatar.com\/avatar\/84b8ffdd15a52fd35fa767896eff4f7f?s=96&d=mm&r=g\",\"caption\":\"Rachel Haviland, Ph.D.\"},\"description\":\"Rachel Haviland, Ph.D. is a Business & Marketing Consultant, Author & Speaker, as well as CEO of a full service marketing agency based in Tampa, Florida. 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