Understandably, Americans were hugely frustrated by the 2-2 final score against Slovenia on Friday and if you were watching the match you no doubt wondered what happened to that (arguably deserved) 3rd goal. (Apparently the linesman called a foul which disallowed the strike).
Social media sites were on fire with exasperated comments and criticisms, but despite receiving a barrage of criticism in the media, FIFA remained silent on the issue.
However, FIFA President, Sepp Blatter later decided to respond to the comments through Social Media by posting on Twitter.
Blatter tweeted:
“Thanks for all the questions on refereeing. My views on improving refs and video technology are HERE
The link goes to a statement Blatter made in March regarding the continuing FIFA policy of not using instant replay technology to make a decision in cases where an outcome is not obvious to the referee or linesman (or anyone else watching for that matter…).
Posting this on Twitter allowed tens of thousands of people to get the information very quickly, especially on their mobile devices and again, demonstrates the power of Social Media to communicate, clarify and resolve issues instantly.
What do you think? Should FIFA have handled this differently or is Social Media the way to go? Post your comments below.